Intel CEO Touts And Ultrabooks Chip 'Haswell'

SAN FRANCISCO--Intel Chief Executive Officer Paul Otellini said Ultrabooks will realize Intel's vision of the "complete" computing experience and spoke about an upcoming power-efficient chip for Ultrabooks.

"The Ultrabook is our vision that delivers the complete computing experience...more responsive, engaging," said Otellini, speaking today at the company's developer conference in San Francisco. "Implications of the Ultrabook are huge," he said.


Ultrabooks are very light, thin Windows laptops that Intel and PC vendors hope will compete effectively with the MacBook Air. Meant to emulate tablets in some respects, Ultrabooks are also designed to have instant-on capability and a relatively long battery life despite their compact size.

"It will be affordable," Otellini said, touching on an imperative for Ultrabooks. What affordable means is not clear but generally this means under $1,000. Most analysts believe that's the maximum cutoff to be competitive with Apple's MacBook Air.

And Microsoft's upcoming Windows 8 will be the software catalyst that helps transform the personal computing experience, Otellini said. The operating system will run on both tablets and laptops.


Two chips will accelerate the evolution of the Ultrabook, Otellini said. The first is Ivy Bridge--due to ship early next year--the follow-on to the widely-used Sandy Bridge processor. The second is Haswell, which is expected to be Intel's first complete system-on-a-chip--not unlike what competing ARM chip suppliers use in smartphones--for mainstream computing.

Haswell will reduce "platform power" by factor of 20, he said. "All-day usage, 10 days of standby."

Google's Andy Rubin also made an appearance to announce a "continuation" of its partnership with Intel. To this end, Intel showed off its Medfield Atom chip in a smartphone running the Android Honeycomb OS.

Intel showed Medfield smartphones that are expected in the first half 2012, Otellini said.

Aha Integrates Applications For Ferrari

At the International Motor Show in Frankfurt, showed Harman International Aha app integration is developed for Ferrari. It's a big-name customer to a product little known, and could announce the future implementation Aha with other manufacturers.

Aha CNET given an exclusive look at the performance before the Frankfurt Motor Show.

Using the iPhone on the App Oh, and the combined amount of CPU Ferrari cloud-based services have become available, such as Slacker, Yelp, Twitter, and traffic. If you touch the sound card of the main unit display Aha, a list of services is a vertical menu.

Ferrari Aha main unit

AHA main unit contains the Slacker Internet radio.

(Credit: Harman)

Choose Slacker starts a flow of music from the service, and displays an interface that can mark favorites or ban the song being played. The interface allows you to choose one of the channels Slacker DJ Commissioner or a custom channel, similar to Pandora.

Yelp implementation is heavily modified. Instead, users may have access to any word, Aha includes two search box, one of the other restaurants and cafes. Restaurant Search button just says "I'm hungry," the company the option to make comprehensible to most users.

And this research are much wiser than those obtained from the Yelp iPhone application. Rather than simply display all the results within your current location, see the implementation Aha under the current car. It receives only the results that are close to current path of the vehicle ahead, read them aloud to the driver. To minimize driver distraction, Aha returns only a handful of results. When the driver is hit, the address in the navigation system with a tap.

The search function instead of coffee as well, suggesting how they could implement more research Aha still useful for a pilot.

When the driver presses the button of traffic, the system also limits the results of the path, taking into account the direction of the car. The system reads the road disturbance to the driver.

As with other services, Aha, Aha-centered implementation of Facebook and Twitter for audio rather than text. When a driver chooses Facebook, the head unit will read the updates that show alone initially entered the update. The driver would be able to post tweets to do with the current location of the car or other variables.

During the demonstration, a representative said today Aha Ferrari has no plans to offer integrated management unit in an application model to production. But buying interest in the cloud services, the Ferrari's lack of experience in the area, and demonstrating that the probable production application.

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